A simple business story

People remember a story well told. Try it in your business day and see what happens.

Start simply, with just two characters.

A person with an issue and the person that solves it is sufficient to attract attention.

Set the scene… there was this problem… Find the turning point in your story.

The solution was apparent to one person, not the other, at first.

There was a clear challenge to be resolved. How was satisfaction achieved?

Focus on the solution that changed the situation for the key character.

That is the kernel of your story.

But, tell past the moment of nightmare in the story.

Bringing it all to a resolution is fine but a kicker could be that you add in … after a pause…and then a year later…

Keep it tight. Wrap the story so no threads are left untied when you are done.

So, what’s your story?


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  1. Pingback: Telling a business story simply. | How to tell a story

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